Hi, I’m Sharon Li, a multidisciplinary designer working across digital, branding, user experience and creative technology.

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Over the past several years, I’ve worked across UI/UX, websites, visual identities and large-scale creative projects, gradually developing a particular interest in the technical side of design. I enjoy taking complex or ambiguous problems and turning them into clear, practical experiences.

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My path into design wasn’t conventional. I originally studied German linguistics before deciding to change careers and move into design. I started at HUPU, where I worked on UI/UX, digital products and marketing materials for a management platform used by sports clubs.

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Since then, I’ve had the opportunity to work with organisations including Plastic Oceans Australasia and the Australian Film Institute. My work has expanded into CMS-driven websites, annual rebrands for the AACTA Awards, light projection concepts for the Sydney Opera House Sails and HOTA, and the official AACTA website.

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Along the way, I’ve become increasingly interested in the technical side of design - experimenting with AI, learning HTML, CSS, Python and SQL, and exploring how technology can support better design solutions. I enjoy working across both creative and technical problems, particularly where the two overlap.

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Outside of work, I enjoy hiking, documentaries, rock and indie music, books, and road trips. I’m interested in experiences and ideas that broaden my perspective and introduce me to different places and people.

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I’m open to exploring what comes next.